Cookie & Tracking Notice
This notice explains how Platform Resilience Ltd uses limited analytics, attribution, browser storage, and operational tracking technologies across the public website.
Platform Resilience Cookie & Tracking Notice
Effective Date: 12 May 2026
Owner: Platform Resilience Ltd
Contact: privacy@platformresilience.io
1. Introduction
This notice explains how Platform Resilience Ltd uses limited analytics, attribution, browser storage, and operational tracking technologies across the public website.
This notice should be read alongside the Platform Resilience Privacy Notice.
The website uses operationally focused analytics and attribution tracking to:
- understand website usage
- measure engagement with resilience-related content
- understand enquiry and CTA performance
- improve operational effectiveness and user experience
Platform Resilience does not currently use:
- behavioural advertising networks
- cross-site advertising profiling
- advertising retargeting platforms
- third-party advertising cookies
2. Tracking and Analytics Used
2.1 Vercel Analytics
The website uses Vercel Analytics to collect operational website analytics and interaction information.
This may include:
- page views
- interaction events
- general usage metrics
- route and interaction metadata
This information is used for operational measurement and service improvement purposes.
2.2 CTA and Attribution Tracking
The website uses operational attribution tracking to understand:
- which pages are viewed
- which calls-to-action are used
- how visitors reach the website
- whether enquiries originate from specific sources or campaigns
This tracking may include:
- page path information
- campaign/source values
- UTM parameters
- CTA interaction metadata
- operational attribution metadata
2.3 Browser Local Storage
The website uses browser local storage for operational attribution tracking.
The following identifier is currently used:
| Storage Key | Purpose |
|---|---|
| pr_public_outreach_session | Operational attribution and session-linking identifier |
This value may persist in the browser until removed or overwritten.
3. Cookies and Browser Technologies
The reviewed website implementation does not currently evidence custom website-owned cookie-setting logic.
However:
- analytics and browser storage technologies are used
- third-party services may apply their own operational technologies
- browser-side tracking and attribution functionality exists
Platform Resilience seeks to keep tracking proportionate and operationally focused.
4. Third-Party Services
The website uses selected third-party services to support operational delivery, analytics, hosting, and certification display.
| Provider | Purpose |
|---|---|
| Vercel | Website hosting and operational analytics |
| Google Workspace | Email delivery and operational communications |
| BlockMark / IASME | Cyber Essentials Plus certification badge and verification |
| Platform Resilience application services | Attribution and operational workflow support |
5. Website Attribution Flow
The website may send operational attribution events to Platform Resilience application services to support:
- enquiry attribution
- operational analytics
- CTA performance review
- resilience-service engagement analysis
This may include:
- attribution/session identifiers
- page path information
- campaign/source metadata
- enquiry attribution metadata
Platform Resilience seeks to use this information proportionately and operationally.
6. Consent Position
Platform Resilience currently operates a limited operational analytics and attribution model based on legitimate interests.
The organisation seeks to ensure:
- tracking remains proportionate
- tracking is operationally focused
- no behavioural advertising profiling is performed
- no advertising retargeting technologies are used
- tracking activity is transparently disclosed
The website currently uses an informational transparency approach rather than a full opt-in advertising consent model.
7. Retention
Website-related analytics, attribution, and operational enquiry records are retained in accordance with operational retention controls and governance requirements.
Current operational retention principles include:
| Record Type | Retention Position |
|---|---|
| Website enquiries | Up to 24 months |
| Outreach and contact records | Up to 24 months inactive |
| Suppression records | Retained to prevent future unwanted contact |
| Operational security and audit records | Minimum 6 years |
| Backups | Retained under a rolling operational backup lifecycle |
Certain operational records may persist temporarily within retained backup sets until backup expiry.
8. Your Choices
You may:
- control browser storage through browser settings
- clear browser local storage and site data
- block or limit analytics technologies through browser controls or extensions
- contact Platform Resilience regarding tracking or privacy concerns
Privacy-related enquiries may be directed to:
privacy@platformresilience.io
9. Updates to This Notice
Platform Resilience may update this notice to reflect:
- operational changes
- analytics changes
- governance updates
- supplier changes
- new platform capabilities
The latest version will be published through Platform Resilience controlled channels.